Promotion
The main promotional aspect we drive on is our strong company name - SAVI (Sustainable Architecture, Viable Intelligence), and its etymology and what it stands for as a company. Phonetically the understanding of the brand name suggests we’re “intelligent” and “practical”, two necessities of an architectural firm. When broken down it describes our services and what we offer wholly as a practice. The double meaning sparks interest in our clients, giving them a name that’s relatable and distinguishable rather than name which doesn’t carry any weight. Our logo also uses clear font and colours, including a skyline of Nottingham to demonstrate our location and origin.
Based in Nottingham a majority of our promotion will begin locally within the city, through public displays and advertisements. In addition, each team member has brought a range of clients from their background to get the practice moving, who will be encouraged to spread our services among their own client database.
Promotion within a company has an evolving nature, for example practices that have existed longer have to keep their company image and performance at a particular level to maintain the interest of clients. In order to cooperate with this our technology will consistently keep up with advancements along with our personal understanding. As a team our aim is to keep up with, and even motivate trends within the architectural world by developing expertly crafted examples of work within society.
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