Monday, 18 March 2013

6. Packaging

Our company image is presented in a clean, attractive and contemporary fashion, with clear layouts towards our website, promotions and client interface. All these presentational aspects have been created in coherent and consistent way to form a universal representation of our company, allowing it to be easily conceived by the public. The colour scheme (silver and electric blue) demonstrated has been used in a balanced way to show the brand as a distinctive product which isn’t overwhelming. The hints of blue were used  instead of the typical green display that represents sustainable design, in order to differentiate ourselves from our competitors and to give us an “electrifying” company image.
Our public website uses these themes whilst describing what we offer towards our clients. This has been constructed in a minimalistic style to make it easy for the client to navigate. All the information they wish to desire is available but has been avoided being offered as a list, which can sometimes detract the experience.
The mobile devices used by clients to access their energy assessments is constructed in the same scheme and layout. This information is accessed with private log-in details in accordance with Data Protection (Privacy of Personal Information) Act, given by authorized personal. A condensed version of this data is given on the device, depending on which manufacture, highlighting the key areas of interest.

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