SWOT Analysis

Marketing Strategy

SWOT Analysis

Strengths

<!--[if !supportLists]-->·         <!--[endif]-->Brand new energy monitoring technology designed to ensure the 2020 government energy standards (Post-SAVI). This addresses industry needs.

<!--[if !supportLists]-->·         <!--[endif]-->This gives us a strong competitive advantage.

<!--[if !supportLists]-->·         <!--[endif]-->Pre-construction design valuations which gives the client continuous control and understanding of the development.

<!--[if !supportLists]-->·         <!--[endif]-->Encourage green infrastructure within developments in support of sustainability and bio-diversity.

<!--[if !supportLists]-->·         <!--[endif]-->Strong company name.

<!--[if !supportLists]-->·         <!--[endif]-->It’s good value for money for both the company and the client.

<!--[if !supportLists]-->·         <!--[endif]-->Well established (5 years) company purpose and brand.

<!--[if !supportLists]-->·         <!--[endif]-->Provide a diverse range of services to cater for a range of construction needs.

<!--[if !supportLists]-->·         <!--[endif]-->Unique area of excellence - An exciting new practice supported by a range of specialists/experts in the fields of agriculture and design.

<!--[if !supportLists]-->·         <!--[endif]-->Our USP – persuasive towards client …..

Weaknesses

<!--[if !supportLists]-->·         <!--[endif]-->…. Our USP – give us a lot of responsibility in ensuring our promises.

<!--[if !supportLists]-->·         <!--[endif]-->Our systems/technology will have high financial and maintenance demands.

<!--[if !supportLists]-->·         <!--[endif]-->Our systems will potentially be difficult to function, requiring constant long term attention.

<!--[if !supportLists]-->·         <!--[endif]--> 

Opportunities

<!--[if !supportLists]-->·         <!--[endif]-->Market developments – opportunity to capitalise over a particular market (energy concerned developments)

<!--[if !supportLists]-->·         <!--[endif]-->We have the opportunity to innovate a new market by operating at a niche level.

<!--[if !supportLists]-->·         <!--[endif]-->Technology advancements may provide us with better, more accurate levels of energy assessment.

<!--[if !supportLists]-->·         <!--[endif]-->Government policy focus on IT and technology to help improve the industry.

Threats

<!--[if !supportLists]-->·         <!--[endif]-->With the new standards set by the Government it’s likely other companies will offer similar methods of energy assessment. With advancing technology this is becoming easier to design.

<!--[if !supportLists]-->·         <!--[endif]-->New construction materials/methods will be introduced into the industry, which are highly effective in reducing the energy footprint of a building, eliminating the need.