Monday, 18 March 2013

SWOT Analysis Complete


SWOT Analysis

Strengths

·         We feature a brand new energy monitoring technology designed to ensure the Government energy standards 2020 (Post-SAVI). By addressing industry requirements we demonstrate our understanding of building standards that which forms a solid company background and reliability for our product.  

·         This also gives us a strong competitive advantage as we’re instantly telling the client we can meet industry standards. As a focal point for design, the monitoring systems will directly attract people who want these energy concerned design principles.

·         Pre-construction design valuations which gives the client continuous control and understanding of the development. We focus on developing a relationship with the client the beginning of the project that centres our efforts on delivering key design information for of the development during construction.

·         Encourage green infrastructure within developments in support of sustainability and bio-diversity. In the wake of emerging statistics which value low biodiversity, heat island effect and other impending environmental threats, we’re taking a competitive edge with our design in aid of mitigate these effects.

·         Strong company name – give us a strong company image which can be easily referenced and perceived by our clients.

·         It’s good value for money for both the company and the client.

·         Well established (5 years) company purpose and brand. We work within a close group with a dynamic relationship – we know who we are, where we’re going and what we’re capable of doing.

·         Provide a diverse range of services to cater for a range of construction needs.

·         Unique area of excellence - An exciting new practice supported by a range of specialists/experts in the fields of agriculture and design.

·         Our USP – persuasive towards client …..

Weaknesses

·         …..Our USP – give us a lot of responsibility in ensuring our promises.

·         Our systems/technology will have high financial and maintenance demands. Initial start-up costs for the our technology are high meaning to up-keep this over our company lifetime may be high in costs.

·         Our systems will potentially be difficult to function within our offices, requiring constant long term attention. We’re offering simple accessible solutions for our clients to access their energy information. To make it function so simply on their end, we may have to do more on ours.

Opportunities

·         Market developments – opportunity to capitalise over a particular market (energy concerned developments). As we’re focussing on the Government energy standards 2020 we aim to draw in a large clientele.

·         We have the opportunity to innovate a new market by operating at a niche level.

·         Technology advancements may provide us with better, more accurate levels of energy assessment. However to gain thee we’ll have to spend more.

·         Government policy focus on IT and technology to help improve the industry.

Threats

·         With the new standards set by the Government it’s likely other companies will offer similar methods of energy assessment. With advancing technology this is becoming easier for people to design. If the market does suffer from an influx of similar services, what separates us from the rest. (See ?)

·         New construction materials/methods will be introduced into the industry, which are highly effective in reducing the energy footprint of a building, eliminating the need for monitory systems.

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